There are many reasons why organisations have
chosen to invest in video conferencing instead of carrying on
with web or audio conferencing, for example;
• Reducing unnecessary travel
• Accelerating decision making
• Meeting the ‘Green Agenda’
But why video conferencing when most companies appear to have done well to date with audio and web conferencing? Much of it comes down to the huge benefits of ‘Natural Communication’. This is the ability to engage in every interaction – with a colleague, a supplier, a customer, a shareholder – as though it were an intimate, faceto- face discussion. A recent study undertaken by RoperASW discovered that professionals thought face-to-face communication, when compared to audio and online/web-based tools, was:
• Easier to understand (76%) • More personal (87%) • Builds trust (90%) • Reduces misunderstanding (81%)
A typical meeting can involve up to six hours away from the office with an average cost of £2000+. It is no surprise that almost 50% of organisations see reducing travel costs as very significant in their evertightening budgets.
CISCO video solutions help our customers to stay connected and efficient whilst significantly reducing travel budgets. Enabling face-to-face interaction is regarded as crucial in building rapport with key partners and generating trust when making important decisions.
Today’s video conferencing and telepresence solutions deliver an experience that is immersive and immediate. By avoiding the delays and expense of business travel, executives can accelerate decision making and compress deadlines, leading to quicker-to-market product strategies and innovation. This provides a valuable competitive edge. This is why the CEO of a large CISCO customer, can see all of his direct reports with just 24 hours notice, rather than waiting a month before everyone has room in their schedule to travel.
Alongside cutting costs, growing revenues and increasing profit, reducing carbon footprint has become one of the top priorities. In line with many international government’s agreements, heavy taxation on carbon emissions is coming.
• Currently transport
accounts for over one third of the UK’s total energy use
• CO2 emissions from commercial vehicles will rise by 30% in the next five
years
• A single return flight from London to Paris generates 0.13 tonnes of CO2
• The same flight to New York generates 1.22 tonnes of CO2
Not only is this
good for the environment, research clearly shows customers and employees
prefer
companies with environmentally responsible
reputations. Therefore the use of telepresence and
video can positively impact a company’s brand
value as well. Additionally many employees whose
companies have adopted videoconferencing and
telepresence solutions are seeing a better worklife
balance through less time spent away from
families and less ‘dead time’ that meant more
was being achieved in work hours.
From immersive studios to the executive desktop.
Seeing eye-to-eye takes on a whole new meaning with Telepresence. Telepresence creates the most realistic ‘in person’ meeting experience and provides an ideal platform for communication and interaction. Meeting participants feel as though they’re having a conversation with colleagues right across the table, although they’re miles - or continents - apart.
Call us for advice - our team will design a solution to transform your meeting room into a totally interactive environment.
| Understand your impact on the environment and calculate your CO2 footprint. |
| Learn how to measure return on your video conferencing investment. |
CASE STUDIES
The payback from video conferencing comes in a variety of ways:
